If you are a donor – or an impact investor – you are probably frustrated by how hard it actually is to invest in efficient and effective impact that you can truly understand and measure. Once invested, it is probably impossible to manage and adjust investment, based on results. If you are a smaller donor, you are probably concerned that your relatively smaller donations/ investments are drowned out by larger funding. You probably also agree that incumbent players (donors as well as recipients) are large and expensive. This is obviously a barrier for innovation in the sector.
here is all of that, in a diagram:
Our ambition here at Triggerise is to challenge this state of affairs.
We are building an impact investment platform that allows a donor to customize their investment and track impact in real time, regardless of the amount invested. The platform instantly converts investment into rewards associated to desired behavior in target communities – along custom variables set by the donor/ investor.
The donor gets real-time visibility into uptake of desired behaviour & program performance. They have the ability to continuously optimize impact/ investment.
This is possible because our approach in the field is to build whole eco-systems that network community members, local shops, service providers, outreach agents and other players within the same platform. These networks are powered by reward systems that can only be earned upon validation of a positive behaviour. Validation happens in real time and everything leaves a rich data trail.
That means that within an existing eco-system it is possible to pre-configure traditional development outcomes within these eco-systems and essentially underwriting rewards in accordance with those outcomes.
Let’s illustrate this with an example.
Imagine a donor/ impact investor who is interested in funding a maternal health program targeted at young women in Kano, Nigeria. Let’s also imagine that this donor is a relatively small donor and the amounts available are not really sufficient to set up a dedicated project (infrastructure + staff + commodities + evaluation). Currently, this donor doesn’t have many options. They can find an organization that is already working in that province/ area and they can try to ask them to expand. This may work, but it may also be difficult, as this leads to problems of attribution with the existing donor. More likely or not, the impact return of this money will not be spectacular.
With Triggerise, things are different.
This donor can define the target segment (young rural women), they can define the location (Kano or a specific district) and they can define the desired behaviour (participate in ANC consultations; and/or participate in an outreach session; and/ or take HIV test; and/ or access folic acid supplementation; etc). Once set up, the available amount will be associated with this project and the corresponding amount will be converted into Tiko that will be triggered by the desired behaviour by the target audience in the target community.
Within days, this donor will have access to a dashboard that will show adoption rate of desired behaviour, estimated impact and so on.
As a bonus, they will also get info on the actual services provided, the best performing providers, provider ratings based on direct input from clients (trip advisor style). meanwhile, as the program goes to scale, the donor/ investor will also benefit from continuous optimization the result of A/B testing and other data-based insights.
This can also be used as a platform for Event-Triggered Transfers. You can learn more about it here.