27th May, 2019
Triggerise is very happy to welcome a new donor – KfW Development Bank – who will be bringing on the VIVA (Vijana Vuka Na Afya) programme, in partnership with DSW and the Kenyan Ministry of Public Service, Youth and Gender Affairs.
The VIVA project, targeting 15-24-year-olds (men and women), in Kenya, has a dual approach, which was never implemented before by Triggerise, with the following goals:
- To increase the access to quality sexual reproductive health (SRH) services;
- To give them an opportunity to improve their skills and enter the labour market through the ability to get free vocational courses (available to certain individuals).
Where and how?
This project will be implemented in three Kenyan counties: Kisumu, Mombasa and Nairobi. Triggerise will manage the platform that links the user (Rafiki) between demand generation and service delivery. We will also be including the public sector, so we will be including public facilities for the first time in Kenya. We will be tracking the user journey, managing the ecosystem of actors including providers, pharmacies, retailers and mobilisers, managing the validation of services on the platform (the existing contraceptives and all the new services that VIVA is offering) and we will also be managing the subsidy and the rewards as well, where we will be able to apply behavioural economics to better understand what nudges promote certain positive health behaviours.
Something new (and interesting!)
What’s new and interesting for Triggerise is the chance of understanding how to configure the system from a technical perspective for adding vocational training onto the platform. It will help understand the impact between that and SRH services and see how one component complements another. There’s a lot of potential learning and it will also allow Triggerise to explore other aspects:
- Get a proof of concept to work with the public sector and other donors;
- Expanding the offer available to users on the platform;
- Looking at other services (such as gender-based violence and post-abortion care, which are not currently available on the platform).
Triggerise expects the following numbers:
- 40,000 girls to come through the platform;
- 87,000 people (aged 15-24) are getting subsidised SRH services (but some SRH are only available for girls);
- 3019 people will get technical vocational training;
- Learning a lot!
It’s a great learning opportunity for Triggerise. The team will be able to learn and test a new feature of its platform. As it will be the first time that the age group is expanded, it will also be the first time that the platform features a different service (so far it’s very much focused on contraceptives). It will be an opportunity for us to test working with the public sector in Kenya. And because KfW only works through a government ministry, it’s a great opportunity for Triggerise to get more visibility, at a ministerial level, to gain further traction and attention to our work in Kenya.
Coming from ITH: the power of experience and rating
The success of the In Their Hands (ITH) programme (which allowed Triggerise to impact the lives of more than 170,000 Kenyan girls) was a deciding factor for KfW, and the VIVA project will learn a lot from the ITH project in terms of how to reach this age group with messaging on SRH services, how to track the user journey from enrolment, service uptake, rating to redemption points. “VIVA will benefit from the already established ecosystems, in terms of service providers, mobilisers, and retailers (where people can redeem their Tiko Miles – points that users (Rafikis) get from Triggerise after showing healthy behaviours). VIVA will really benefit from those learnings, from a technical and operational perspective.
Within VIVA, Triggerise aims to promote preventive and consistent behaviour, and also wants to have the Rafikis coming back. For example, for oral contraceptives, in the pharmacies, rather than giving the full reward for the first visit, we will the reward on the subsequent visit, so that we can keep the girls coming back for the service. Beforehand we would give the reward just for the first visit and we weren’t seeing many clients coming back.
The rating system, which is what allows Triggerise to refine its offer according to the Rafikis’ feedback, is also being improved. We developed something called the optimisation of ratings, which is a more structured approach to how we use the ratings to motivate providers to want to consistently achieve high ratings from the girls.
Again, what is it about Kenya?!
What is about Kenya that allows these projects to be a success?
- Phone and SIM card penetration in Kenya is higher than in most African countries;
- Everyone in Kenya is very tech savvy (mobile money is everywhere through M-Pesa);
- In Kenya, people still don’t talk much about sex but it’s a more progressive country than some African countries (people are on social media and they get very vocal there – this makes talking about SRH much easier).
This means people are very used to using their mobile phones for interacting, sending and receiving money through their phones. It’s not a new concept for them. Also, 20-24-year-olds are much easier to talk to than 15-19-year-olds. They have much more agency and they’re more likely to be married. So the stigma around SRH is minimal. Because once you’re married, it’s acceptable for the society to use SRH health services. If you’re not, then there is a lot of stigma around it.