People regularly earn rewards for basic things like booking a flight or buying groceries at the same shop. Why not take that logic and apply it to behaviour that actually has a positive impact?
Vaccinate a child. Go to a consultation. Stay on your treatment. Use a clean latrine. Use renewable energy. Rewards earned from these behaviours can be spent in the local market, injecting much-needed value into cash-starved economies.
Triggerise creates rewards-based platforms that motivate consumers to make positive choices. Our flagship reward platform is called Tiko.
Tiko are virtual reward points earned through positive behaviour and spent just like real money in the local market. This puts a real value on positive behaviour, making it desirable and aspirational.
As a result, people in cash-strapped communities have more disposable income, which they use to purchase goods at local businesses, injecting that money back into the local economy.
This addresses a behavioral component (a mother vaccinates a child or someone stays on treatment), an economic one (the local economy benefits from a cash injection & new income-generating opportunities that are linked to positive impact) but also a very difficult problem specific to the development sector: a platform that connects directly to communities and that provides a donor/ investor with real-time visibility into the impact generated by an investment.
A quick look at the market:
The greatest barrier to growth in bottom of the pyramid markets is low cash-flow. Read more about it here. Tiko effectively mitigates this barrier by removing the need for cash transactions.
Products and services are bought and sold using Tiko, with accounts settled virtually and instantly. (Validation happens over various channels, including through apps, free-to-user SMS or missed calls.) As a result, impact commodities no longer need to compete for the same scarce cash with faster moving, higher turnover commodities like beverages or packaged food. And local stores are motivated to keep impact commodities stocked, as they can successfully be sold to customers, cash-free.
Meanwhile, Donors and Investors who underwrite Tiko can access and evaluate their impact in real time, and they can optimize their investments on the go.