We innovate, standardize and adapt business standards, brands and processes
We are marketers at heart
Rewards and more
We actively impact behaviours
We trigger and implement impact (as opposed to monitor and advise)
Defined as $ spent per impact triggered
Our dual impact, as expressed in our Theory of Change
Impact, as defined by behavior adopted or product acquired and used
Our Objectives and Key Results (OKR)
We aim at impacting 1 million women on: – Health (ie. has at least one Healthy behaviour ie health product or services) or – Wealth (earned $) thanks to our cost efficient interventions (cost per person impacted from 30€ pp to 20€)
We aim at retaining at least 5% of women impacted (ie use any of our products twice)
How we operate
Horizontal teams, built around the “products” (user facing and internal) – in charge of initiating, developing, refining and implementing the products
Vertical teams, built around a common skill set (products, tech, operations…)
We count in weeks (not years)
We cut cost wherever we can
We permanently iterate to reach higher quality standards
We over deliver
We power a platform – the Tikosystem.
A platform that users can join (we need to make it easy and rewarding to join and be part of it).
A platform that motivates and rewards positive behaviour.
A platform that is accessible to all.
A platform that enables real time monitoring and control.
It is not about the donors, the partners or the brands. It is about the:
Last mile connectors / Mobilizers / Agents
Places where Users can access her lifestyle offers
Places where Users can spend Tiko Miles