We are a non-profit that motivates users – primarily young women and adolescent girls – to make positive choices. We use nudges like reminders, discounts, in person and digital follow-ups, and reward points to encourage our users to access and use healthy products and services. We also support them in becoming entrepreneurs and adding value to their economies.
Awareness
Users hear about Triggerise membership programs through social media, TV, radio, newspaper, or by talking to a friend or entrepreneur.
Commitment
In order to become a member of our program and get our offers, users must self-enrol online, through their phone or with the support of an entrepreneur. Users without phones enrol with membership cards.
Usage
We use nudges to motivate our users to take up health and lifestyle products and services.
Feedback
We elicit instant user feedback by virtually prompting users to rate services and complete surveys. We use feedback to continuously personalise our offerings.
From a User’s Perspective
Areas of Focus
Our Platform logs each interaction and transaction, allowing us to analyse the users’ journey and get behavioural insights, which makes us able to personalise offers (contraceptive products and services)
We motivate people to make positive health choices, using nudges, which allows them to get sexual reproductive health products and services.
We give entrepreneurs the opportunity to earn through sales, referrals and service provision. This way, we are promoting wealth creation and strengthening local economies.
281,328
Sexual, reproductive and maternal health products and services adopted
22,698
Entrepreneurs impacted/supported
245,213
Couple Years of Protection (protection from pregnancy provided by contraceptive methods during a one-year period)