India is one of our focus countries and continues to be a laboratory of innovation for Triggerise. We started working in India early in our existence, at the invitation of and in close partnership with PSI India.
To date, we have expanded activities into four additional districts, where we have enrolled 297 PRO Agents, 33 providers, and 27 retailers. This resulted in 9,778 women reached by communication activities, 22,000 services and local impact products sold.
Triggerise’s Health Companion in India (Tiko Saathi) has been purchased by 694 women this year, giving them access to life saving services such as ante-natal, testing, and post-natal care. This year, Tiko Saathi card holders have redeemed 950 such services, including 670 ante-natal care visits. The Tiko Saathi card also automatically turns them into Tiko account holders. 29,347 Tiko (equivalent to 400 euro) were transferred directly to these clients, to reward positive behaviors.
In terms of Tiko activity, the Indian ecosystem is showing consistent trade through Tiko. PRO Agents have used Tiko to purchase their stock of products – amounting to 207,269 Tiko spent on products (equivalent to EUR 2,700) between January and June. Around 29,000 Tiko were injected as rewards to Tiko Saathi members.