Impact Powered by Data
A pregnant woman attends a clinic for her first antenatal consultation. But instead of filling in a lengthy registry no one will look at for months, both she and her healthcare provider use phones to confirm their meeting. The process takes 30 seconds, and it’s free.
Similar automated validations underlie every interaction powered by Triggerise, providing unprecedented visibility into community-level field work. We know the instant a patient sees a community health worker or attends a clinic; we’re notified when a sales agent delivers supplies to a shop; we’re aware if a consumer uses reward points to purchase a product. We can even survey a representative sample of these users to glean deeper insights into their attitudes and beliefs.
All interactions within eco-systems powered by Movercado are recorded the moment each transaction takes place. The specifics of the transaction, along with contextual data (time, contact, number etc) are available in real time.
This continuously growing thesaurus of real-time, transactional data allows us to access unprecedented insights on consumer behaviors, the effects of subsidies, the efficiency of delivery, operational details, the quality of outputs and so much more. With such rich data, complex correlations and patterns (many counter-intuitive) become evident, and this allows us to incorporate a level of learning and agile response into our operational design that was formerly impossible. We leverage these insights to build better programs, ensure quality control, and increase economic and social impact in the communities where we are working.
These rich data trails also afford us the unprecedented ability to test behavioral hypotheses in real-time. Trials, panels and tests of new systems and/or methodologies receive immediate feedback as to their effectiveness, allowing us to continuously and accurately improve our operations.
This is why data is central to everything we do here at Triggerise. As we measure the success of our projects in real time, we tweak products and prototypes according to these metrics. Our detailed performance data allows us to reward high-performing health workers, clinics or community agents and provide additional training to those who need it. We can quickly test behavioral hypotheses with A/B testing, trials or panels and use immediate feedback to continuously optimize our operations. We can even predict a user’s behaviour and tailor rewards and follow-up models to their profile: when they last attended a clinic, the products they usually buy, and where their friends shop.
Fundamentally, data science informs our strategic decisions. We rely on the facts about local consumers and our impact within communities. Triggerise puts these insights at the core of our business model, and by giving the wider development community access to this data, we can make aid delivery more efficient, effective, and tailored to individual communities.