Eco-systems that multiply impact.
Small, informal businesses are the primary source of goods and services on low-income markets. We use them to inject impact into communities where both standard aid distribution and commercial models have proven inefficient.
A picture is worth a thousand words, they say. Except sometimes it isn’t. At the beginning of every year, charities the world over put out their previous year’s report. Impact is counted, backs are patted and successes are beautifully highlighted for everyone to see. These reports contain a lot of beautiful pictures. They are supposed to distill the work of the charity to powerful, relatable emotions. They are powerful storytelling props that serve a higher good. Here at Triggerise we believe they are also a distraction from important conversations that we should have, urgently.
The Tiko Companion is our latest, most exciting product. People love convenience, and people love rewards. Our Companion is designed with both in mind - to accompany someone through a life journey. Such as a pregnancy. It works like a subscription that aggregates services and products needed from the local market and rewards milestones with tiko, which can be redeemed on the local market.
Movercado is the technology that powers Triggerise. It enables retailing, communication and payment solutions for BoP markets that much of the rest of the world take for granted.
Using Movercado, we're able to virtualize transactions among the unbanked, allowing them to participate in the economy without the high risk of cash. Movercado also provides tools for micro-entrepreneurs to interact more effectively with each other, thereby providing loose, fragmented entrepreneurial networks with the ability to reach an unprecedented scale and economic complexity.
Movercado also allows Aid Agencies to measure the effectiveness of their field-operations in real-time, providing unprecedented insights into the actual outputs of field activities and performance of individual agents.
The cheapest and most basic cell phone on any market is all that is needed, and in some of applications, not even a phone is necessary.
Tiko is a virtual currency that allows free, unlimited high-frequency/low value transactions within a network of partners. Since the greatest barrier to getting impact commodities stocked on the shelves of BoP markets is low cash-flow, Tiko is highly effective at getting around this barrier by removing the need for cash.
With Tiko, products and services are purchased, distributed and sold, with accounts settled virtually and instantly (validation happens over free-to-user SMS). As a result, impact commodities no longer need to compete for the same scarce cash with faster moving, higher turnover commodities like beverages or packaged food, and BoP stores will be able to successfully sell them.
“You know what people really like? Rewards. They love them. (When was the last time you caught a flight without claiming your miles)?